![]() Let’s say you’ve been given the budget for a particular month, the first step is to know where you are against that budget. The next step is to pull the data that you’ll need to form the basis of your budget tracker. Then locate Google Ads and follow the steps to sign into your account. Once you’ve activated the plugin, open up a new sheet, click ‘Add Ons’ find Supermetrics and then launch the sidebar. This is particularly useful for situations where you run campaigns across multiple platforms, with one central budget to track across them all.Īs an example, and to keep things simple, let’s look at how to connect Google Sheets to a single Google Ads Account. With their Google Sheets plugin you can connect to a multitude of data sources and build the reports you need in Google Sheets. We’ve covered this quite a few times, but our tool of choice is the brilliant Supermetrics. Connecting Your Ad Accounts to Google Sheets It’s dead simple, so read on and have a go – for a little bit of work upfront you’ll save many, many headaches. This post runs through how we do it for all the accounts we run. That is clearly not going to work out well for anyone, so budget tracking therefore makes the ideal candidate for automation. Tracking budgets manually is time consuming and in a complex account opens up all sorts of opportunities for error. ![]() Doing this on a daily basis means we can adjust spend throughout the month as needed, in full confidence that we’re not going to overspend. One of the big parts of this is having an accurate and dynamic view on run rates. If our client has fought for that spend, we need to make sure it’s spent in the right way. When someone takes the decision to spend their marketing budget with us, we feel this comes with a great deal of responsibility to take care of that spend as if it were our own. ![]() As well as saving inevitable headaches, this frees you up to take care of account optimisations and making sure you’re getting the results you need. One of the beautiful aspects of pulling ads data into Google Sheets is automating otherwise time intensive admin tasks. ![]()
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